Enablement-to-money link map

List your money pages and your most-read guides, templates, and case studies. Map each asset to one next step, one anchor, and one placement.

Start with your five most-read assets and your two or three money pages. Do not map the whole archive in one sitting.

One asset, one primary commercial pointer. If two money pages both fit, the asset covers two topics or the money pages overlap. Decide before you add the link.

Every asset gets a row, even when the decision is “no commercial link.”

flowchart LR
    A["Enablement asset"] --> L["Descriptive anchor"]
    L --> M["Money page"]
    M --> P["Proof link back"]
    P --> A

Money pages

The few URLs whose job is a commercial next step. Record one job and one reader for each.

URL	The one job it does	Reader it is for	Inbound links today

Link map (one row per asset)

Asset URL	Type	Reader stage	Money page	Anchor text	Placement	Link back from money page?

Default pairings

Asset type	Best next step
How-to guide	The service page for that work
Checklist or template	The guide that explains it, then the service page
Case study or teardown	The service page, then contact
Comparison or decision guide	Scope page or contact
Measurement or audit guide	The service page that does the fix

Anchor text check

Read the anchor out of context. It still says what the reader will find
No “click here,” “read more,” or “learn more” as the whole anchor
No stacked keywords or city names the reader does not need
Wording varies across pages and fits its sentence
No links chained next to each other without context
One to three service pointers per article. Quiet, not banners

Verify the links are real

Destination appears as <a href> in raw HTML (curl or View Source), not only in script
Target returns a normal page, not an error or a redirect chain
On JavaScript sites: Search Console URL Inspection shows the anchor text in rendered HTML
Target is indexable and listed in the submitted sitemap
Every link clicked on the live page

Maintain

Orphan check: every asset has an inbound link from a related page
If a money page is renamed, update the source links, not just the redirect
Quarterly: re-click links on the five most-read assets