Branding: Logo Design & Brand Strategy

Brand strategy, positioning, identity systems, logo design, and messaging for businesses in Kenya and globally. Built to work across web, print, and social.

Branding case studies

Manani Imports Limited Logo design and a full car dealership website with vehicle search and filters for a Kenyan importer of new and used quality vehicles.
ESP Global Visa Logo rebrand, website, and social media strategy for a Nairobi-based student recruitment agency helping learners study abroad.
PharmStore HealthCare Complete brand identity for a leading Kenyan healthcare distributor, including logo, storefront branding, business cards, email signatures, collateral, and social media strategy.
BIC East Africa Brand collateral and social media assets for the Kenyan market, supporting BIC East Africa's digital footprint.
Teirrah Elegance Full brand identity for a luxury fashion label, including logo, packaging, garment labels, retail touchpoints, and social media strategy.
Gilad Music Album artwork concept and design for Gilad Millo's Shambani project, rooted in his music and agricultural story in Kenya.
The Girls' Agenda 2025 Conference identity for a girls empowerment gathering convened by The Kilgoris Project, including theme development, logo design, concept notes, and branded event collateral.
Kaya Talent Logo rebrand and website for a talent partner helping early-stage organizations across Africa build teams that feel like home.

Branding guides

Case Study: End-to-End Brand Identity and Digital Asset System for a Luxury Fashion Label How we built Teirrah Elegance a two-colour identity, a two-font type system, and a file set that holds on shopping bags, hang tags, garment labels, and social, without a different version of the brand showing up in each channel.
UI/UX Design Systems: Bridging Brand Identity with Component Libraries Brand PDFs do not ship buttons. A four-layer design system turns tokens into atoms, molecules, and page templates, with a production component contract, Figma-to-code governance, and a 30-day sprint you can actually run.
Architecting Brand Voice: How to Write Copy That Resonates Across Touchpoints Stop treating voice as three adjectives. A practical framework for persistent voice versus contextual tone, a four-dimension matrix, before-and-after copy across landing pages, interface microcopy, and technical articles, plus how to enforce it in reviews.
Building a Scalable Visual Identity System: Typography, Color Systems, and Design Tokens Replace static PDF brand books with a token-driven visual identity: primitive vs semantic color, fluid type scales, WCAG contrast rules, and Style Dictionary exports that keep Figma and production code in sync.
Brand Positioning in a Crowded Market: Moving Beyond Features to Core Differentiation When features converge, price wars follow. A practical four-pillar brand positioning framework: category, target, enemy, and proprietary mechanism, plus how to land it in heroes, case studies, and sales.
Why Corporate Brands Require a System, Not Just a Logo: The Strategic Path to Scaling Corporate Identity A logo is a flag, not a foundation. Here is why corporate brands that scale treat identity as infrastructure, not a one-off mark.