BIC East Africa

Consumer Goods (specifically Stationery, Lighters, and Shavers)

Brand collateral and social media assets for the Kenyan market, supporting BIC East Africa's digital footprint.

BIC is a world leader in stationery, lighters, and shavers, guided by a long-term vision of providing high-quality, affordable products to consumers everywhere. We were contracted by Millocommunications, the marketing agency working on behalf of BIC East Africa, to create brand collateral and social media assets tailored for the Kenyan market, based on campaign deliverables spanning product launches, Back to School, seasonal holidays, and ongoing digital presence. Every asset was built for Kenyan audiences, shaped by briefs and brand guidelines into product-focused posts, seasonal moments, and feed content that stops the scroll while staying true to BIC's global identity. From Back to School pushes to Easter and other holiday campaigns, each piece was crafted for platform-first delivery in Kenya, bold where it needed to be and refined enough to sit comfortably within BIC standards.

Scope of work

  • Brand Collateral
  • Social Media Assets
  • Product Launch Graphics
  • Seasonal Campaign Content
  • Digital Content Strategy
BIC East Africa Metal social media asset, premium shaver product launch for the Kenyan market
BIC East Africa Crystal pen brand collateral for social media in Kenya
BIC East Africa Flex 3 razor social media campaign asset
BIC East Africa Miss Soleil shaver product social asset
BIC East Africa Miss Soleil Sensitive product launch graphic
BIC East Africa Metal campaign variation for Kenyan digital channels