Every asset a buyer meets between hearing about you and starting work, mapped to a stage with a status, owner, and review date. Fix the holes before you add outreach.
Open every asset in a browser or file viewer as a buyer would. Do not list from memory. Write the URL or file path next to each row.
Statuses are Current, Stale, Missing, or Contradicts the offer. Do not scale outreach while any Trust or Decide stage row is Missing.
flowchart LR
N["Notice"] --> U["Understand"]
U --> T["Trust"]
T --> D["Decide"]
D --> S["Start"]One row per asset. Stage is where a buyer first needs it, not where you first built it.
| Asset | URL or file | Stage | Status | Owner | Last reviewed |
|---|---|---|---|---|---|
| Homepage hero | Notice | ||||
| Offer page | Understand | ||||
| Work page lead case | Trust | ||||
| Pricing or fee explainer | Decide | ||||
| Proposal template | Decide | ||||
| Contact form and first reply | Start | ||||
| Intro email or message | Notice | ||||
| FAQ or objection replies | Trust | ||||
| Referral blurb | Notice | ||||
| Handover or onboarding note | Start |
| Status | Means | Next move |
|---|---|---|
| Current | Matches the offer line and was reviewed on the date listed | Leave alone until the review date |
| Stale | Right idea, old facts (scope, price, process, names) | Update before outreach |
| Missing | A buyer would need it and it does not exist | Write the smallest version this week |
| Contradicts | Says something different from the offer line or from another asset | Fix this first. It costs trust |