# Enablement asset inventory

- Source: https://simeoncreatives.com/resources/enablement-asset-inventory
- Hub: Business Growth & Case Studies

Every asset a buyer meets between hearing about you and starting work, mapped to a stage with a status, owner, and review date. Fix the holes before you add outreach.

Open every asset in a browser or file viewer as a buyer would. Do not list from memory. Write the URL or file path next to each row.
Statuses are Current, Stale, Missing, or Contradicts the offer. Do not scale outreach while any Trust or Decide stage row is Missing.

```mermaid
flowchart LR
    N["Notice"] --> U["Understand"]
    U --> T["Trust"]
    T --> D["Decide"]
    D --> S["Start"]
```
*Outreach feeds Notice. The weakest later stage is where the leak lives.*

## Inventory table

One row per asset. Stage is where a buyer first needs it, not where you first built it.

| Asset | URL or file | Stage | Status | Owner | Last reviewed |
| --- | --- | --- | --- | --- | --- |
| Homepage hero |  | Notice |  |  |  |
| Offer page |  | Understand |  |  |  |
| Work page lead case |  | Trust |  |  |  |
| Pricing or fee explainer |  | Decide |  |  |  |
| Proposal template |  | Decide |  |  |  |
| Contact form and first reply |  | Start |  |  |  |
| Intro email or message |  | Notice |  |  |  |
| FAQ or objection replies |  | Trust |  |  |  |
| Referral blurb |  | Notice |  |  |  |
| Handover or onboarding note |  | Start |  |  |  |

- [ ] Add rows for anything else a buyer meets: Google Business Profile (GBP), directory listing, one-pager, calendar page
- [ ] URLs checked in a private browser window, on a phone as well as a laptop

## Status rules

| Status | Means | Next move |
| --- | --- | --- |
| Current | Matches the offer line and was reviewed on the date listed | Leave alone until the review date |
| Stale | Right idea, old facts (scope, price, process, names) | Update before outreach |
| Missing | A buyer would need it and it does not exist | Write the smallest version this week |
| Contradicts | Says something different from the offer line or from another asset | Fix this first. It costs trust |

- [ ] The offer line is pasted at the top of this sheet so every row is checked against the same words

## Outreach gate

- [ ] No Missing rows in Trust or Decide
- [ ] No Contradicts rows anywhere
- [ ] Start stage has a named person and a reply window
- [ ] Open delivery slots counted, so a reply does not get an apology

## Maintain (quarterly)

- [ ] Re-open every row. Update status and last reviewed date
- [ ] Check win and loss notes for pages and files buyers named. Make sure those rows exist
- [ ] Retire assets nobody opens. Delete or redirect, do not leave them live and wrong

## Related guides

- [Enablement asset inventory before you scale outreach](https://simeoncreatives.com/blog/enablement-asset-inventory-before-outreach)
- [Website, search, and outreach share one offer](https://simeoncreatives.com/blog/website-search-outreach-one-offer)
- [Capacity before you buy demand](https://simeoncreatives.com/blog/capacity-before-you-buy-demand)
- [90-day growth audit](https://simeoncreatives.com/resources/ninety-day-growth-audit)