Compare your sales deck and your website against one message sheet. Label every pair and fix conflicts first.
Fill the message sheet first. Then compare the deck and the site to the sheet, not to each other. Whoever edits the deck last should not be the source of truth.
Fix conflicts today, orphans this week, gaps this month. Drift can wait for the next copy pass.
flowchart LR
D["Deck"] --> S["Message sheet"]
W["Website"] --> S
S --> L["Label: match, drift, gap, orphan, conflict"]
1. Message sheet (one page)
Write what the company says. Eight lines. One owner, named at the top.
Line
Our wording
Who it is for
Problem / trigger
Promise (one sentence)
Proof (cleared to show)
Next step (single)
Price posture
Timeline posture
Not for
Sheet owner (one name) and date
Every line is something we say on a live call today. No aspirations
2. What gets checked
Current sales deck (version and date)
Homepage, main service pages, and contact page
Other things buyers see: proposal template, capabilities PDF, first-reply email, email signature
3. Slide-to-section map
Deck slide (title)
Site section (URL)
Label
Action and date
Labels used: match, drift, gap, orphan, conflict Match: leave. Drift: pick one phrase. Gap: add to the site or keep as a call point. Orphan: add proof or remove. Conflict: fix against the sheet.
4. The three places that break first
Package names and price framing are identical on deck and site
Every proof item on the deck exists in the proof source, and the site uses the same version
The "who it is for" line is as narrow on the site as in the deck
5. Fix order
Conflicts resolved against the sheet (today)
Orphans: proof added to the deck, or the site line removed (this week)
Gaps: added to the site or noted as a call-only point (this month)
Drift: one phrase chosen, both updated (next copy pass)
6. Keeping it in line
Change rule: the sheet changes first, then the deck and the site within one week
Intake form asks "What did you read or see before contacting us?"
Next audit date in the calendar (before launch, after any offer change, or quarterly)