Score a process before you buy a seat. If the path is still an argument, software will encode the argument.
Pick one loop: inbound lead, invoice chase, publish, or onboarding. Score it in 20 minutes. Do not score “the business.”
A process is ready when a second person could run it from this page without calling you. Until then, write the standard operating procedure (SOP). Automate later.
flowchart TD
A["Name the loop"] --> B{"Written SOP?"}
B -->|No| C["Write the one-page card"]
B -->|Yes| D{"High volume + rules?"}
D -->|No| E["Keep it human"]
D -->|Yes| F{"Irreversible send?"}
F -->|Yes| G["Queue + human approve"]
F -->|No| H["Automate capture store notify"]
Five is “a stranger could run this tomorrow.” One is “only I know.” Total of 24 or more, build. Under 18, write. 18 to 23, tighten the SOP this week, then build capture only.
| Signal | 1 | 3 | 5 |
|---|---|---|---|
| Trigger | Whenever we remember | Mostly the form | One form or one inbox rule |
| Owner | The group chat | Whoever is free | Named person + backup |
| Done | We handled it | Replied sometime | Logged, replied, next date set |
| Volume | A few a month | A few a week | Daily enough to resent the copy-paste |
| Rules | Every lead is special | A default plus vibes | Yes / no / exception path |
| Store | Screenshots in WhatsApp | A sheet nobody trusts | One row per event |
If this card is blank, stop. Tools will not invent it. Copy the six fields onto a doc and fill them in plain language.
Form submit on /contact. Not “when someone seems interested.”
Row exists, owner assigned, first reply sent, next date in the sheet.
Capture, store, notify. Leave qualify and reply human until the default is boring for two weeks.