# Objection-to-FAQ worksheet

- Source: https://simeoncreatives.com/resources/objection-to-faq-worksheet
- Hub: SEO, GEO & Digital Marketing

Log real questions from sales and support in the customer’s words, tag and score them, then assign an answer owner and source. No owner, no publish.

Pull 30 days of sales notes, support tickets, contact-form text, and proposal replies. Copy the question as written. Strip names and identifying details as you go.
Tag, score, and merge duplicates before anyone writes an answer.
A row without an answer owner and a source stays on the Unknown list. It does not go on the site.

```mermaid
flowchart LR
    C["Collect"] --> T["Tag and score"]
    T --> O["Owner and source"]
    O --> P["Place on page"]
    T --> U["Unknown list"]
```
*Unknown is a valid status. An invented answer is not.*

## Collection window

- [ ] Start date and end date (usually 30 days)
- [ ] Sources included: sales notes, support tickets, chat, forms, proposal replies, onboarding calls
- [ ] Privacy pass done: no names, companies, emails, account details, or confidential context in this sheet

## Question log

Keep the customer’s wording. Tag: Question (asks for facts), Objection (signals doubt), Blocker (could not complete something). Stage: before purchase, onboarding, or after delivery.

| Question as asked | Tag | Stage | Tally | Source type |
| --- | --- | --- | --- | --- |
|  |  |  |  |  |
|  |  |  |  |  |
|  |  |  |  |  |
|  |  |  |  |  |
|  |  |  |  |  |
|  |  |  |  |  |

## Score each row

| Score | High | Low |
| --- | --- | --- |
| Frequency | Three or more in the window | Once |
| Stakes | Sits next to price, risk, timeline, or trust | Cosmetic or curiosity |
| Fit | A named person can answer from a policy, contract, test, or primary source | Nobody can answer without guessing |

- [ ] Publish rule: high stakes and high fit. High frequency with low fit goes to Unknown

## Answer record (one per publishable row)

| Question | Answer owner | Source | Last confirmed | Condition that makes it true |
| --- | --- | --- | --- | --- |
|  |  |  |  |  |
|  |  |  |  |  |
|  |  |  |  |  |

- [ ] Owner is the person who would give this answer on a live call
- [ ] Source is a policy page, contract clause, test you ran, primary doc with a link, or the owner’s direct experience, labeled
- [ ] No invented number, timeline, guarantee, client, or quote
- [ ] Abbreviations spelled out on first use inside the answer

## Placement

- [ ] Page where the reader hesitates (pricing, process, proof, contact)
- [ ] Inline sentence, FAQ block, article, or resource
- [ ] Sibling test: no existing page already answers this
- [ ] Soft next step, only if natural (service page, guide, contact)

## Unknown list

Questions you cannot answer honestly yet. Each needs a person and a date.

- [ ] Question
- [ ] Person finding the answer
- [ ] Date to review
- [ ] Quarterly review: reconfirm dates and sources on every published answer

## Related guides

- [FAQ and objection content from sales and support](https://simeoncreatives.com/blog/faq-content-from-sales-and-support)
- [SEO content brief: search intent and information gain](https://simeoncreatives.com/blog/seo-content-brief-search-intent-information-gain)
- [How to measure SEO beyond rankings](https://simeoncreatives.com/blog/how-to-measure-seo-beyond-rankings)
- [SEO content brief template](https://simeoncreatives.com/resources/seo-content-brief-template)