# Go-to-market launch checklist for one offer

- Source: https://simeoncreatives.com/resources/gtm-launch-checklist
- Hub: Business Growth & Case Studies

Seven gates to clear before you tell anyone the offer is live. Each gate has an owner and a date. A launch is a dated decision, not an announcement.

One offer, one sheet. Write the owner and a date next to every gate. A gate without both is not cleared.
Do not announce until gates one through six pass. Gate seven is the review date you set so the launch gets a verdict.

```mermaid
flowchart LR
    O["Offer line"] --> L["Named list"]
    L --> P["Proof"]
    P --> G["Page"]
    G --> I["Intake path"]
    I --> C["Capacity"]
    C --> R["Review date"]
```
*Same order every time. A later gate cannot rescue an earlier one that is blank.*

## Gate 1: Offer line

- [ ] Who it is for and the job it does, in one sentence
- [ ] Price band or fixed fee, what is in, what is out, and the change-order rule
- [ ] The first deliverable a buyer receives, named
- [ ] Owner and date for this gate

## Gate 2: Named list

A launch tells specific people. If you cannot write names, you are not launching, you are posting.

- [ ] Past clients and warm contacts who match the who-line, listed by name
- [ ] People who do not know you yet, listed by role or company type, one source named
- [ ] How you will reach each group (reply, intro, email, call). One method per group
- [ ] Owner and date for this gate

## Gate 3: Proof

| Claim | Proof you can open | Label | Does not prove |
| --- | --- | --- | --- |
|  |  |  |  |
|  |  |  |  |
|  |  |  |  |

- [ ] No invented numbers or client stories. Sourced, observed, framework, or permissioned client evidence only
- [ ] Owner and date for this gate

## Gate 4: Page

- [ ] One URL that states the offer line. The homepage hero matches it
- [ ] One primary call to action (CTA)
- [ ] A person who has never seen it can say who it is for after ten seconds
- [ ] Owner and date for this gate

## Gate 5: Intake path

- [ ] Form or reply address asks only what the first reply uses
- [ ] Qualification fields are on the card before the first call
- [ ] First reply window written down, with a named person who sends it
- [ ] Customer relationship management (CRM) or sheet row exists with source, qualify date, fit, proposal date, next date, owner
- [ ] Owner and date for this gate

## Gate 6: Capacity

- [ ] Open delivery slots counted for the next period, as a number you wrote down
- [ ] A stop rule: when slots are full, the page and the replies say so
- [ ] Owner and date for this gate

## Gate 7: Review date

- [ ] A calendar date for a short review, written before launch
- [ ] The counts you will read: conversations, qualified, proposals, won. Use your own definitions
- [ ] No target invented from nothing. First review sets the baseline
- [ ] Three allowed decisions: hold, change one thing, or stop

## Related guides

- [Go-to-market launch checklist for one offer](https://simeoncreatives.com/blog/gtm-launch-checklist-one-offer)
- [Name a productized offer](https://simeoncreatives.com/blog/name-a-productized-offer)
- [A 90-day growth sprint for one offer](https://simeoncreatives.com/blog/ninety-day-growth-sprint-one-offer)
- [Capacity before you buy demand](https://simeoncreatives.com/blog/capacity-before-you-buy-demand)